![]() In 1927, stimulated by the Bauhaus experiments in geometric form and the Ludwig & Mayer typeface Erbar, Paul Renner sketched a set of Bauhaus forms. Some aspects of the Geometric sanserif survived in the flood of Gothics that followed, particularly in the work of Vincent Figgins. The form is ancient, Greek capitals being inscribed by the Cretans twenty-five hundred years ago at the time of Pythagoras in the Gortyn Code, by the Imperial Romans, notably in the tomb of the Scipios, by classical revival architects in eighteenth-century London, which formed the basis for Caslon’s first sanserif typeface in 1817. It was used for the lettering of the plaque that was left up there. Kubrick, Anderson, etc.įutura’s iconic status was probably established when it walked on the moon with the Apollo 11 crew in 1969. Volkswagen, formerly IKEA, Vuitton, Shell, formerly HP, SMA and many more) as well as in various famous film projects (e.g. ![]() Futura simply means efficiency and functionality documented by both its many usages as corporate type (e.g. ![]()
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